Everything in a Precarious State Needed to Be Handled
In 1975, the predecessor of Linglong Tyre-“Zhaoyuan Tyre Manufacturing & Repairing Plant” was established officially. Till 1986, the plant's production methods were invariable and equipment was outdated. Under the impact of the tide of market-oriented economy, the plant was on verge of bankruptcy.
New Projects Every Year
In 1987, the current Group Chairman Wang Xicheng became the eighth director of the factory, proposing the policy of “Road Side-Road Center-Upstream”. The company's products gradually developed from the low-grade carriage tyres to truck tyres, OTR tyres and advanced car tyres. During 13 years till 2000, the factory had formed more than 200 specifications of five series including engineering tyres, truck tyres, light truck tyres, agricultural tyres, car tyres, becoming one of the largest manufacturers of diagonal tyres and ranking top 10 in domestic tyre industry. As a result, it achieved the transformation from tyre repair to diadonal tyre scale production and built the recycling industry chain by leaps and bounds.
Built the Recycling Industry Chain by Leaps and Bounds
In 2001,the company entered the striding development stage with the introduction of new project of the radial tyres production line as an opportunity.Adhering to the business idea of "Stabilizing diagonal tyres pruduction, developing radial tyres vigorously,and constructing the tyre industrial park", we adjusted the production structure from single diagonal tyres to radial tyres.In the same year,the company successfully reformed the corporate structure with clear property rights and well-defined rights and responsibilities.On September 23, the first production line of passenger car radial tyres was put into operation;on November 10,the truck and bus radial tyres project was started;on October 19,2002,the company created "Linglong Speed" at which the first truck and bus tyre coming out of the production line successfully within 11 months.Therefore, the company realized series production of special tyres,passenger car tyres and truck and bus tyres,and was gradually advanceding to tyre professionalism and scale production.
Since 2003, the company staff have developed a work style of "Response rapidly,work vigorously and resolutely, pursue excellence, creat new ideas",fixed position with "three words and one phrase" and inhanced "four kinds of rate".Guided by scientific development perspective,they strived to achieve the aim of high product quality,modern management,internatinnal market and brand,and started a new round of marketing strategy of seizing the opportunity and rapid response as the theme.The company completed the transformation from single industry to industrial clusters by integrating the advantages and became the most dynamic and competitive tyre manufacturing base.
Have Great Foresight and Plan for the Future
In 2011, Linglong will rely on the technological innovation to creat the top brand. By implementing the international strategies to enhence competitiveness, it tries to build an international popular enterprise.